Thanks to PakAlert
The Israeli arms firm Rafael displayed this Bollywood dance number-based marketing video at the recently held Aero India 2009 in Bangalore. This video had been uploaded to Youtube for the purpose of embedding on the Defense and Strategic Affairs Online News Magazine, StratPost with the permission of Rafael.
How to win yourself an arms contract?
So you’re an arms dealer, you want to win a contract in India, and you rather liked the look of those dancing scenes in Slumdog Millionaire. What do you do next?
Well, if you’re the Israeli firm Rafael, the obvious (but no less excruciating) answer is to make a Bollywood movie promoting your military hardware.